Why BIG GREEN COMPANY is Important

Big Green Company is a pioneer in creating children's entertainment that simultaneously addresses the issues of personal health and global environmental health. As parents, educators, and the current stewards of our planet, we recognize the vital need to address two of the biggest issues facing children today, so that we can pass on to them healthier lifestyles, stronger communities, and a better world.

Childhood Obesity

Childhood obesity is the #1 health problem facing children in the United States. Pediatricians and medical researchers report a serious increase in the incidence of obesity-related diseases such as type-2 diabetes, asthma, and hypertension – once regarded as adult medical conditions.

Causes of this epidemic include changes in the built environment, increased reliance on technology, and a dietary culture that results in sedentary lifestyles and poor eating habits. Preschoolers have been identified as the best target audience for intervention to prevent childhood obesity.

Going Green

Threats to our ever-changing environment and dependency on natural resources are now often front-page news. Rising fuel and food costs have caused a broader group of mainstream consumers to think about their individual impact on the health of the environment on personal, local, and global levels. "Green" alternatives are increasingly popular in the mainstream marketplace, as consumers ponder the kind of world they will pass on to their children and future generations.

The Total Effect

Research shows that children today engage in less exploratory and creative play in the natural world than in previous generations. The consequence, according to best-selling author Richard Louv, is "nature deficit disorder," an unfamiliarity with nature that compromises children's physical, cognitive, and emotional well being.

In fact, outdoor play in the natural world not only burns calories, but also improves children's concentration, motor coordination, and the ability to cope with stressful life events. Research also shows that early childhood experiences in nature build a foundation for lifelong environmental stewardship. Restoring children's connection with nature is therefore critical for children's health and the long-term health of the planet.

In short, we believe children will only treat the planet as well as they treat themselves. Therefore, healthy bodies and a healthy planet are forever entwined. Connecting children to their bodies, health, and nature is essential to addressing the well being of all on both small and large scales.